Why We Started
We all know therapy can be transformative. But too many of us get stuck between knowing we need help and finding the right therapist.
At Elfina, we know the right therapist can be transformative.
But what does right really mean?
We looked far and wide, spoke to countless people, and realized - it’s not just about credentials or availability. It’s about connection. The right therapist doesn’t just listen - they get you. They hold space without judgement. They understand not just what you’re going through, but who you are. Their presence feels like a deep exhale, a space where you don’t have to explain the unexplainable.
We saw that finding this therapist wasn’t just hard - it was keeping people from getting the help they needed.
We built Elfina to change that.
We all know therapy can be transformative. But too many of us get stuck between knowing we need help and finding the right therapist.
At Elfina, we know the right therapist can be transformative.
But what does right really mean?
We looked far and wide, spoke to countless people, and realized - it’s not just about credentials or availability. It’s about connection. The right therapist doesn’t just listen - they get you. They hold space without judgement. They understand not just what you’re going through, but who you are. Their presence feels like a deep exhale, a space where you don’t have to explain the unexplainable.
We saw that finding this therapist wasn’t just hard - it was keeping people from getting the help they needed.
We built Elfina to change that.
What We Think
About Therapy
Each client is unique
not just in who they are, but in what they seek from therapy. This is why a therapist who works for one person may not work for another. Yet, many of us look for therapists based on approval - "Who do others say is good?" - rather than who is right for us. We built Elfina to change that.
Therapy can feel confusing and lonely
That’s why we created Therapy Experience Managers (TEMs) - your guide through the process. TEMs understand both clients and therapists deeply, helping bridge the gap when needed, ensuring you feel supported beyond just the sessions.
We're built on the principles of MBC
Elfina is built on the principles of Measurement Based Care (MBC), where continuous feedback is at the heart of therapy. But feedback isn’t always easy to give - or receive. How does a therapist know their approach is working? When clients struggle to voice concerns, progress can stall. This is where TEMs step in - ensuring that therapy is not just happening, but helping.
What We Think About Therapy
What We Think
About Therapy
Each client is unique
not just in who they are, but in what they seek from therapy. This is why a therapist who works for one person may not work for another. Yet, many of us look for therapists based on approval - "Who do others say is good?" - rather than who is right for us. We built Elfina to change that.
Therapy can feel confusing and lonely
That’s why we created Therapy Experience Managers (TEMs) - your guide through the process. TEMs understand both clients and therapists deeply, helping bridge the gap when needed, ensuring you feel supported beyond just the sessions.
We're built on the principles of MBC
Elfina is built on the principles of Measurement Based Care (MBC), where goal setting and continuous feedback is at the heart of therapy. But feedback isn’t always easy to give - or receive. When clients struggle to voice concerns, progress can stall. This is where TEMs step in - ensuring that therapy is not just happening, but helping.
We're built on the principles of MBC
Elfina is built on the principles of Measurement Based Care (MBC), where continuous feedback is at the heart of therapy. But feedback isn’t always easy to give - or receive. How does a therapist know their approach is working? When clients struggle to voice concerns, progress can stall. This is where TEMs step in - ensuring that therapy is not just happening, but helping.
Meet Tanvi, Our Founder
Hi, I’m Tanvi.
I want to take a moment to share why I’m building Elfina Health. Therapy, to me, has always been a lifeline - a space to breathe, to understand, to heal. But finding the right therapist felt like grasping at air.
Over six years, I sat across from therapist after therapist, hoping this time would be different. But trust isn’t built in checkboxes, and connection isn’t found through trial and error. So many people I knew had also tried therapy, stumbled, and quietly given up. Each mismatch left me wondering if therapy was broken - when in reality, the system of finding the right therapist was.
The bottom line? The system wasn’t broken - just incomplete. And my gut told me I had to fix it.
Thus, Elfina was born. For the past year, I have listened - truly listened - to hundreds of people, piecing together the quiet struggles so many have faced in their search for help. And slowly, Elfina began to form - not as a solution, but as a bridge.
"A bridge between uncertainty and trust. Between hesitation
and healing. Between knowing you need help and finally finding the right person to give it"
Hi, I’m Tanvi
I want to take a moment to share why I’m building Elfina.
Therapy, to me, has always been a lifeline - a space to breathe, to understand, to heal. But finding the right therapist felt like grasping at air.
Over six years, I sat across from therapist after therapist, hoping this time would be different. But trust isn’t built in checkboxes, and connection isn’t found through trial and error. So many people I knew had also tried therapy, stumbled, and quietly given up. Each mismatch left me wondering if therapy was broken - when in reality, the system of finding the right therapist was.
The bottom line? The system wasn’t broken - just incomplete. And my gut told me I had to fix it.
Thus, Elfina was born. For the past two years, I have listened - truly listened - to hundreds of people, piecing together the quiet struggles so many have faced in their search for help. And slowly, Elfina began to form - not as a solution, but as a bridge.
A bridge between uncertainty and trust. Between hesitation
and healing. Between knowing you need help and finally finding the right person to give it"
LinkedIn reads
We surveyed therapy seekers, here's what they said
Over the past 10 days, I spent 35 hours conducting 25 user interviews to understand people's...
Announcing Elfina's Beta launch
For the last few months, I have been working on a launching a mental health platform, and now, Elfina Health is ready for a beta launch...
My decision to build in Mental Health
I often get asked how I went from Fintech to Mental Health. So here’s the story: 🤔 In 2022, I hit a crossroad. After a 13-year rainbow...
Receiving first customer feedback!
Breaking the rule about LinkedIn's ideal posting time because I GOT GOOSEBUMPS! Last 8 months of building Elfina was to hear exactly...
How we came up with the name Elfina?
I often get asked the story behind the name ELFINA. So here it is. I set out to build the brand on 3 core tenets: 📑 Data and memory...
Online Vs Offline therapy?
Online Vs Offline Therapy - Which is better? In 2023, I was struggling to find an online therapist and thought that maybe offline therapy would...
What does a Therapy Experience Manager do?
We often get asked by investors - Why did we create the position of ‘Therapy Experience Manager (TEM)’? Why not just use a Google Form...
We surveyed therapy seekers, here's what they said
Over the past 10 days, I spent 35 hours conducting 25 user interviews to understand people's...
Announcing Elfina's Beta launch
For the last few months, I have been working on a launching a mental health platform, and now, Elfina Health is ready for a beta launch...
My decision to build in Mental Health
I often get asked how I went from Fintech to Mental Health. So here’s the story: 🤔 In 2022, I hit a crossroad. After a 13-year rainbow...
Receiving first customer feedback!
Breaking the rule about LinkedIn's ideal posting time because I GOT GOOSEBUMPS! Last 8 months of building Elfina was to hear exactly...
How we came up with the name Elfina?
I often get asked the story behind the name ELFINA. So here it is. I set out to build the brand on 3 core tenets: 📑 Data and memory...
Online Vs Offline therapy?
Online Vs Offline Therapy - Which is better? In 2023, I was struggling to find an online therapist and thought that maybe offline therapy would...
What does a Therapy Experience Manager do?
We often get asked by investors - Why did we create the position of ‘Therapy Experience Manager (TEM)’? Why not just use a Google Form...
We surveyed therapy seekers, here's what they said
Over the past 10 days, I spent 35 hours conducting 25 user interviews to understand people's...
Announcing Elfina's Beta launch
For the last few months, I have been working on a launching a mental health platform, and now, Elfina Health is ready for a beta launch...
My decision to build in Mental Health
I often get asked how I went from Fintech to Mental Health. So here’s the story: 🤔 In 2022, I hit a crossroad. After a 13-year rainbow...
Receiving first customer feedback!
Breaking the rule about LinkedIn's ideal posting time because I GOT GOOSEBUMPS! Last 8 months of building Elfina was to hear exactly...
How we came up with the name Elfina?
I often get asked the story behind the name ELFINA. So here it is. I set out to build the brand on 3 core tenets: 📑 Data and memory...
Online Vs Offline therapy?
Online Vs Offline Therapy - Which is better? In 2023, I was struggling to find an online therapist and thought that maybe offline therapy would...
What does a Therapy Experience Manager do?
We often get asked by investors - Why did we create the position of ‘Therapy Experience Manager (TEM)’? Why not just use a Google Form...
We surveyed therapy seekers, here's what they said
Over the past 10 days, I spent 35 hours conducting 25 user interviews to understand people's...
Announcing Elfina's Beta launch
For the last few months, I have been working on a launching a mental health platform, and now, Elfina Health is ready for a beta launch...
My decision to build in Mental Health
I often get asked how I went from Fintech to Mental Health. So here’s the story: 🤔 In 2022, I hit a crossroad. After a 13-year rainbow...
Receiving first customer feedback!
Breaking the rule about LinkedIn's ideal posting time because I GOT GOOSEBUMPS! Last 8 months of building Elfina was to hear exactly...
How we came up with the name Elfina?
I often get asked the story behind the name ELFINA. So here it is. I set out to build the brand on 3 core tenets: 📑 Data and memory...
Online Vs Offline therapy?
Online Vs Offline Therapy - Which is better? In 2023, I was struggling to find an online therapist and thought that maybe offline therapy would...
What does a Therapy Experience Manager do?
We often get asked by investors - Why did we create the position of ‘Therapy Experience Manager (TEM)’? Why not just use a Google Form...
We surveyed therapy seekers, here's what they said
Over the past 10 days, I spent 35 hours conducting 25 user interviews to understand people's...
Announcing Elfina's Beta launch
For the last few months, I have been working on a launching a mental health platform, and now, Elfina Health is ready for a beta launch...
My decision to build in Mental Health
I often get asked how I went from Fintech to Mental Health. So here’s the story: 🤔 In 2022, I hit a crossroad. After a 13-year rainbow...
Receiving first customer feedback!
Breaking the rule about LinkedIn's ideal posting time because I GOT GOOSEBUMPS! Last 8 months of building Elfina was to hear exactly...
How we came up with the name Elfina?
I often get asked the story behind the name ELFINA. So here it is. I set out to build the brand on 3 core tenets: 📑 Data and memory...
Online Vs Offline therapy?
Online Vs Offline Therapy - Which is better? In 2023, I was struggling to find an online therapist and thought that maybe offline therapy would...
What does a Therapy Experience Manager do?
We often get asked by investors - Why did we create the position of ‘Therapy Experience Manager (TEM)’? Why not just use a Google Form...
We surveyed therapy seekers, here's what they said
Over the past 10 days, I spent 35 hours conducting 25 user interviews to understand people's...
Announcing Elfina's Beta launch
For the last few months, I have been working on a launching a mental health platform, and now, Elfina Health is ready for a beta launch...
My decision to build in Mental Health
I often get asked how I went from Fintech to Mental Health. So here’s the story: 🤔 In 2022, I hit a crossroad. After a 13-year rainbow...
Receiving first customer feedback!
Breaking the rule about LinkedIn's ideal posting time because I GOT GOOSEBUMPS! Last 8 months of building Elfina was to hear exactly...
How we came up with the name Elfina?
I often get asked the story behind the name ELFINA. So here it is. I set out to build the brand on 3 core tenets: 📑 Data and memory...
Online Vs Offline therapy?
Online Vs Offline Therapy - Which is better? In 2023, I was struggling to find an online therapist and thought that maybe offline therapy would...
What does a Therapy Experience Manager do?
We often get asked by investors - Why did we create the position of ‘Therapy Experience Manager (TEM)’? Why not just use a Google Form...
We surveyed therapy seekers, here's what they said
Over the past 10 days, I spent 35 hours conducting 25 user interviews to understand people's...
Announcing Elfina's Beta launch
For the last few months, I have been working on a launching a mental health platform, and now, Elfina Health is ready for a beta launch...
My decision to build in Mental Health
I often get asked how I went from Fintech to Mental Health. So here’s the story: 🤔 In 2022, I hit a crossroad. After a 13-year rainbow...
Receiving first customer feedback!
Breaking the rule about LinkedIn's ideal posting time because I GOT GOOSEBUMPS! Last 8 months of building Elfina was to hear exactly...
How we came up with the name Elfina?
I often get asked the story behind the name ELFINA. So here it is. I set out to build the brand on 3 core tenets: 📑 Data and memory...
Online Vs Offline therapy?
Online Vs Offline Therapy - Which is better? In 2023, I was struggling to find an online therapist and thought that maybe offline therapy would...
What does a Therapy Experience Manager do?
We often get asked by investors - Why did we create the position of ‘Therapy Experience Manager (TEM)’? Why not just use a Google Form...
We surveyed therapy seekers, here's what they said
Over the past 10 days, I spent 35 hours conducting 25 user interviews to understand people's...
Announcing Elfina's Beta launch
For the last few months, I have been working on a launching a mental health platform, and now, Elfina Health is ready for a beta launch...
My decision to build in Mental Health
I often get asked how I went from Fintech to Mental Health. So here’s the story: 🤔 In 2022, I hit a crossroad. After a 13-year rainbow...
Receiving first customer feedback!
Breaking the rule about LinkedIn's ideal posting time because I GOT GOOSEBUMPS! Last 8 months of building Elfina was to hear exactly...
How we came up with the name Elfina?
I often get asked the story behind the name ELFINA. So here it is. I set out to build the brand on 3 core tenets: 📑 Data and memory...
Online Vs Offline therapy?
Online Vs Offline Therapy - Which is better? In 2023, I was struggling to find an online therapist and thought that maybe offline therapy would...
What does a Therapy Experience Manager do?
We often get asked by investors - Why did we create the position of ‘Therapy Experience Manager (TEM)’? Why not just use a Google Form...
Get In Touch
Send us a message and we will get back to you within 24 hours!
Send us a message and we will
get back to you within 24 hours!
Frequently Asked Questions
What types of therapy do you offer?
Can I meet my therapist in-person?
How do you match me with a therapist?
How much does therapy cost?
Do you offer free trials?
Frequently Asked Questions
What types of therapy do you offer?
Can I meet my therapist in-person?
How do you match me with a therapist?
How much does therapy cost?
Do you offer free trials?
Frequently Asked Questions
What types of therapy do you offer?
Can I meet my therapist in-person?
How do you match me with a therapist?
How much does therapy cost?
Do you offer free trials?
Finding The Right Fit, Made Easy
© Mindaro Health Technologies. All rights reserved
Finding The Right Fit, Made Easy
© Mindaro Health Technologies. All rights reserved
Meet Tanvi,
Our founder
Hi, I’m Tanvi.
I want to take a moment to share why I’m building Elfina Health.
Therapy, to me, has always been a lifeline - a space to breathe, to understand, to heal. But finding the right therapist felt like grasping at air.
Over six years, I sat across from therapist after therapist, hoping this time would be different. But trust isn’t built in checkboxes, and connection isn’t found through trial and error. So many people I knew had also tried therapy, stumbled, and quietly given up. Each mismatch left me wondering if therapy was broken - when in reality, the system of finding the right therapist was.
The bottom line? The system wasn’t broken - just incomplete. And my gut told me I had to fix it.
Thus, Elfina was born. For the past two years, I have listened - truly listened - to hundreds of people, piecing together the quiet struggles so many have faced in their search for help. And slowly, Elfina began to form - not as a solution, but as a bridge.
"A bridge between uncertainty and trust. Between hesitation and healing. Between knowing you need help and finally finding the right person to give it"
Get in touch
Send us a message and we will get back
to you within 24 hours!
LinkedIn reads
Send us a message and we will get back
to you within 24 hours!
We surveyed therapy seekers, here's what they said
Over the past 10 days, I spent 35 hours conducting 25 user interviews to understand people's...
Announcing Elfina's Beta launch
For the last few months, I have been working on a launching a mental health platform, and now, Elfina Health is ready for a beta launch...
My decision to build in Mental Health
I often get asked how I went from Fintech to Mental Health. So here’s the story: 🤔 In 2022, I hit a crossroad. After a 13-year rainbow...
Receiving first customer feedback!
Breaking the rule about LinkedIn's ideal posting time because I GOT GOOSEBUMPS! Last 8 months of building Elfina was to hear exactly...
How we came up with the name Elfina?
I often get asked the story behind the name ELFINA. So here it is. I set out to build the brand on 3 core tenets: 📑 Data and memory...
Online Vs Offline therapy?
Online Vs Offline Therapy - Which is better? In 2023, I was struggling to find an online therapist and thought that maybe offline therapy would...
What does a Therapy Experience Manager do?
We often get asked by investors - Why did we create the position of ‘Therapy Experience Manager (TEM)’? Why not just use a Google Form...
We surveyed therapy seekers, here's what they said
Over the past 10 days, I spent 35 hours conducting 25 user interviews to understand people's...
Announcing Elfina's Beta launch
For the last few months, I have been working on a launching a mental health platform, and now, Elfina Health is ready for a beta launch...
My decision to build in Mental Health
I often get asked how I went from Fintech to Mental Health. So here’s the story: 🤔 In 2022, I hit a crossroad. After a 13-year rainbow...
Receiving first customer feedback!
Breaking the rule about LinkedIn's ideal posting time because I GOT GOOSEBUMPS! Last 8 months of building Elfina was to hear exactly...
How we came up with the name Elfina?
I often get asked the story behind the name ELFINA. So here it is. I set out to build the brand on 3 core tenets: 📑 Data and memory...
Online Vs Offline therapy?
Online Vs Offline Therapy - Which is better? In 2023, I was struggling to find an online therapist and thought that maybe offline therapy would...
What does a Therapy Experience Manager do?
We often get asked by investors - Why did we create the position of ‘Therapy Experience Manager (TEM)’? Why not just use a Google Form...
We surveyed therapy seekers, here's what they said
Over the past 10 days, I spent 35 hours conducting 25 user interviews to understand people's...
Announcing Elfina's Beta launch
For the last few months, I have been working on a launching a mental health platform, and now, Elfina Health is ready for a beta launch...
My decision to build in Mental Health
I often get asked how I went from Fintech to Mental Health. So here’s the story: 🤔 In 2022, I hit a crossroad. After a 13-year rainbow...
Receiving first customer feedback!
Breaking the rule about LinkedIn's ideal posting time because I GOT GOOSEBUMPS! Last 8 months of building Elfina was to hear exactly...
How we came up with the name Elfina?
I often get asked the story behind the name ELFINA. So here it is. I set out to build the brand on 3 core tenets: 📑 Data and memory...
Online Vs Offline therapy?
Online Vs Offline Therapy - Which is better? In 2023, I was struggling to find an online therapist and thought that maybe offline therapy would...
What does a Therapy Experience Manager do?
We often get asked by investors - Why did we create the position of ‘Therapy Experience Manager (TEM)’? Why not just use a Google Form...
We surveyed therapy seekers, here's what they said
Over the past 10 days, I spent 35 hours conducting 25 user interviews to understand people's...
Announcing Elfina's Beta launch
For the last few months, I have been working on a launching a mental health platform, and now, Elfina Health is ready for a beta launch...
My decision to build in Mental Health
I often get asked how I went from Fintech to Mental Health. So here’s the story: 🤔 In 2022, I hit a crossroad. After a 13-year rainbow...
Receiving first customer feedback!
Breaking the rule about LinkedIn's ideal posting time because I GOT GOOSEBUMPS! Last 8 months of building Elfina was to hear exactly...
How we came up with the name Elfina?
I often get asked the story behind the name ELFINA. So here it is. I set out to build the brand on 3 core tenets: 📑 Data and memory...
Online Vs Offline therapy?
Online Vs Offline Therapy - Which is better? In 2023, I was struggling to find an online therapist and thought that maybe offline therapy would...
What does a Therapy Experience Manager do?
We often get asked by investors - Why did we create the position of ‘Therapy Experience Manager (TEM)’? Why not just use a Google Form...
Why we started
We all know therapy can be transformative. But too many of us get stuck between knowing we need help and finding the right therapist.At Elfina, we know the right therapist can be transformative.
But what does right really mean?
We looked far and wide, spoke to countless people, and realized - it’s not just about credentials or availability. It’s about connection. The right therapist doesn’t just listen - they get you. They hold space without judgement. They understand not just what you’re going through, but who you are. Their presence feels like a deep exhale, a space where you don’t have to explain the unexplainable.
We saw that finding this therapist wasn’t just hard - it was keeping people from getting the help they needed.
We built Elfina to change that.
FAQs
What types of therapy do you offer?
What types of therapy do you offer?
Can I meet my therapist in-person?
Can I meet my therapist in-person?
How do you match me with a therapist?
How do you match me with a therapist?
How much does therapy cost?
How much does therapy cost?
Do you offer free trials?
Do you offer free trials?